You must watch this amazing presentation about a bespoke McDonald’s mural

Panic’s Cabel Sasser floored me with an incredible speech about an artist I had never heard of.

By Jay Peters, a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium.

I know there’s a lot to do on the internet, but you really should stop what you’re doing and watch this 19-minute talk about a bespoke mural that once lived inside a McDonald’s.

The talk, given by Cabel Sasser of Panic at XOXO Fest 2024, was filled with silliness and deep dives down unexpected rabbit holes. (I’d expect nothing less from the founder of Panic, the company behind whimsical things like the Playdate handheld and Untitled Goose Game.) Much of the presentation is about the little-known artist behind the mural, the late Wes Cook, who also made some incredible designs that exist in real theme parks. It’s fascinating to learn so much about Cook, and the ending of Sasser’s speech is just fantastic.

Every minute of the speech is worth it; seriously, take the time to watch this so you can see what happens for yourself.

Oh, and here’s an image of the mural, if you’re curious.

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technology theverge

Panic’s Cabel Sasser floored me with an incredible speech about an artist I had never heard of.

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