Culture

The Shade Room pioneered a unique, if somewhat loose-lipped, brand of digital media when it launched in 2014, merging elements of fan culture around the machine of celebrity news. Across the next decade, Angie Nwandu, its founder, flipped her Instagram-only celebrity tabloid into a media company with a 40-person staff that reaches 29 million social media obsessives by tapping into their wolfish appetite for drama.

More than your run-of-the-mill gossip rag or news aggregator, The Shade Room evolved into an information hub for “the culture,” Nwandu says, “but also a reflection of it and voice for it. We’re known as a megaphone.”

Everyone, it seems, wants a piece of Moo Deng. The baby pygmy hippo is barely two months old and already famous. So beloved on TikTok, Instagram, and X is Moo Deng that workers at Khao Kheow Open Zoo, the place in Thailand where she was born, are doing all they can to keep up with her fans’ appetite for more. They post videos, photos, updates. They also welcome thousands of visitors a day and find themselves having to defend Moo Deng when tourists throw shells at her while she’s just trying to chill.

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In Hollywood, the present is the future is the past. Twin strikes shut down production for six months last year, and with its workforce still on ice, the entertainment industry has been slow to recover. Domestic box-office revenue is expected to be 30 percent lower this year compared to 2019. By 2028, cable TV subscriptions are expected to decline by 10 million. And with the looming acquisition of Paramount Global by Skydance Media, the future of Hollywood is as it ever was: reliably uncertain. As one studio executive described it to the Los Angeles Times, it’s “something of an existential question mark.”

For every high-profile internet mystery that seems very grave—the Serial podcast listeners who dug deep on the case of Adnan Syed, the sleuths who tried to figure out what happened to the “Mostly Harmless” hiker—there are an equal number of online fascinations that are just fun. The search for the original “Backrooms” image; the Cicada 3301 puzzles. Many of them have been solved lately, including, this week, uncovering the identity of Celebrity Number Six.