This summer, Google conspicuously paused its long-held plans to abolish third-party cookies in its Chrome browser after failing to please a mix of privacy campaigners, regulators, and advertisers. The backlash was immediate, with critics seeing the move as a disaster and admission of failure.
Soon after the announcement, an article in Digiday described how Google execs were now “in full-on damage control mode, trying to soothe everyone’s nerves, both publicly and behind the scenes.” Meanwhile, digital rights group the Electronic Frontier Foundation (EFF) called the move “bad for your privacy and good for Google’s business.”
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